Web App · Product Design · 2023

UX ResearchDesign SystemPrototyping

Simplifying daily bakery operations inone workspace

Designed a bakery management platform that helps small business owners organize orders, plan production, track inventory, and manage clients without relying on disconnected tools.

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Role

Product Designer

Timeline

6 months

Year

2023

Scope

Research · UX/UI · Prototyping · Design System

Manual workflows made bakery operations stressful

User Problem

Small bakery owners relied on notes, messages, and spreadsheets to manage orders, ingredients, payments, and production.

  • Orders scattered across multiple tools
  • Limited visibility into inventory levels
  • Repetitive administrative work
  • High risk of missed updates and errors

Business Goals

Build a practical system that helps bakery owners manage daily operations from one place.

  • Simplify order and client management
  • Improve production visibility
  • Reduce manual work and repeated data entry
  • Support faster operational decisions

Constraints

⚡ Small sample of specialized users

⚡ Complex workflows with limited time for training

⚡ Needed to remain simple despite multiple features

Success Metrics

📈 Order-completion time

📈 Core workflow coverage

📈 User satisfaction

📈 Task-completion success

Research Insights

Research confirmed the need for one connected system

Manual Tracking

6

participants relied heavily on manual tools for orders, clients, and inventory.

These findings reinforced the need for a focused platform that prioritizes clarity and operational speed over feature complexity.

Order Confusion

67%

experienced order or payment confusion during peak periods.

Peak-period friction made status visibility and centralized records essential to the product.

Unified Dashboard

83%

preferred one central dashboard over multiple disconnected tools.

A single workspace became the core product direction for daily bakery operations.

Design Process

Six phases from research to handoff

  • Interviewed six small bakery owners
  • Mapped the complete order-management journey
  • Identified friction across orders, payments, inventory, and delivery
  • Reviewed existing bakery-management platforms
I don't need complex software. I need something simple that tells me what to bake today, what's coming next, and what ingredients I need.
  • Created personas and key problem statements
  • Identified repeated data entry and unclear order ownership
  • Prioritized the workflows with the greatest daily impact
  • Defined opportunities for automation and better visibility
The product needed to support real bakery routines rather than introduce another complex system.
  • Orders: information scattered across notes and messages → Centralized order records
  • Clients: repeated entry for returning customers → Reusable client profiles
  • Production: unclear daily priorities → Task-based production schedule
  • Inventory: shortages discovered too late → Ingredient tracking and alerts
  • Payments: limited visibility into balances → Clear payment statuses
Primary flow: Add client → Create order → Plan production → Track payment → Complete delivery
  • Explored layouts for the dashboard and core workflows
  • Tested navigation, hierarchy, and information density
  • Created high-fidelity prototypes using realistic bakery scenarios
  • Designed responsive patterns for daily operational use
The interface prioritized speed, clarity, and easy scanning during busy periods.
  • Conducted several rounds of usability testing
  • Improved labels, spacing, status indicators, and form structure
  • Reduced unnecessary steps in order creation
  • Refined the dashboard around the most urgent daily tasks
Small interface changes significantly improved task speed and confidence.
  • Built a reusable component library
  • Documented interaction states and responsive behaviour
  • Prepared development-ready specifications
  • Delivered a complete interactive prototype
The final system created a consistent foundation for future product development.

Key Features

Built for daily bakery operations

Problem → Solution

Every operational friction point addressed

Order Management

Orders scattered across notes and messages

Centralized order records with clear statuses and deadlines

Client Management

Customer information entered repeatedly

Reusable client profiles with order history and contact details

Production Planning

No clear view of what needed to be baked next

Daily production schedule organized by priority and deadline

Inventory

Ingredient shortages discovered too late

Inventory tracking with low-stock alerts

Payments

Unclear balances and payment status

Visible payment progress for every order

Daily Operations

Too many disconnected tools and repetitive tasks

One dashboard connecting orders, clients, inventory, and production

Results

Measurable improvement across core workflows

50%

Faster order placement

Order-creation completed in half the previous time

100%

Workflow coverage

Orders, clients, inventory, payments, and production unified

+40%

User satisfaction

Increase in satisfaction with the redesigned experience

1

Production-ready prototype

Interactive product with reusable components and specs

Design Philosophy

What guided every decision

01

Clarity Before Complexity

Show the most important information first and remove anything that slows down daily tasks.

02

Design Around Real Routines

Structure the experience around how bakery owners actually receive, prepare, and complete orders.

03

Reduce Repeated Work

Reuse client data, order details, and familiar patterns wherever possible.

04

Make Status Visible

Use clear labels and visual indicators so users always understand what is pending, completed, or at risk.

What I Learned

A clearer way to run daily bakery operations

Speed and clarity matter most

Small business owners need interfaces that reduce thinking and support quick decisions, especially during peak production hours.

Testing reveals practical improvements

Changes to hierarchy, spacing, labels, and feedback can significantly reduce task time and prevent errors.

Handoff is part of the product

A complete component system and clear specifications are essential for maintaining design quality during development.

One practical workspace

ProBake brings orders, clients, inventory, payments, and production planning into one workspace so owners spend less time managing tools and more time growing their business.

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