Web Platform · Product Design · 2025

UX ResearchDesign SystemPrototyping

A scalable editorial dashboard forfaster publishing

Designed an internal platform that helps editors manage multilingual content, streamline publishing, and monitor performance from one centralized workspace.

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Role

Product Designer

Timeline

4 months

Year

2025

Scope

Research · UX/UI · IA · Design System

Fragmented workflows slowed editorial publishing

User Problem

Editors and administrators lacked a clear way to manage growing volumes of multilingual content.

  • Content scattered across disconnected tools
  • Limited visibility into article status and ownership
  • Manual processes increased errors and delays

Business Goals

Build a scalable dashboard that supports efficient editorial operations.

  • Accelerate article creation and publishing
  • Improve content organization and visibility
  • Support multiple roles and languages
  • Maintain consistency across the platform

Constraints

⚡ Complex role-based publishing workflows

⚡ Required alignment with the existing website

⚡ Large volumes of multilingual content

Success Metrics

📈 Task-completion rate

📈 Time required to publish

📈 Publishing-flow usability

📈 User satisfaction

Design Process

Five phases from research to release

  • Interviewed editors, contributors, and stakeholders
  • Mapped the existing content-management workflow
  • Identified recurring delays, errors, and visibility gaps
It is difficult to understand where an article is in the publishing process.
  • Organized the platform around articles, categories, users, and analytics
  • Defined permissions for admins, editors, and contributors
  • Created clear content statuses and ownership patterns
The dashboard needed to support different responsibilities without creating separate experiences.
  • Publishing: too many manual steps → Created one guided publishing workflow
  • Ownership: unclear article responsibility → Added visible roles and status labels
  • Discovery: difficult to locate content → Introduced search, filters, and categories
  • Promotion: repetitive social-media work → Added AI-assisted post generation
Primary flow: Create → Review → Approve → Schedule → Publish → Track
  • Explored dashboard layouts and navigation patterns
  • Created interactive publishing and moderation flows
  • Built reusable components aligned with the public website
  • Tested core tasks with editors and contributors
Iteration focused on reducing steps while keeping controls easy to understand.
  • Refined hierarchy based on usability-test feedback
  • Simplified article creation and publishing controls
  • Improved filtering, status visibility, and navigation
  • Documented responsive components and interaction states
The final prototype enabled faster and more confident publishing.

Key Features

Built for scalable editorial operations

Problem → Solution

Every editorial friction point addressed

Information Architecture

Content scattered across multiple tools

Centralized articles, categories, users, and analytics

Workflow Visibility

Unclear article status and ownership

Visible roles, statuses, and publishing progress

Content Creation

Repetitive manual content preparation

AI-assisted summaries and social-post generation

Search & Discovery

Difficult to locate and organize articles

Advanced search, filtering, and categorization

Role Management

The same controls shown to every user

Role-based experiences for admins, editors, and contributors

Design Consistency

Disconnected admin and public experiences

Shared components and visual patterns across both platforms

Results

Measurable improvement across core tasks

Positive Feedback

90%

of testing participants responded positively to the redesigned experience.

Usability testing showed that the redesigned workflow helped users complete publishing tasks faster and with fewer errors.

First-Attempt Success

80%

completed the primary publishing workflow successfully on their first attempt.

Clear navigation, visible content statuses, and streamlined controls improved confidence across the editorial team.

Faster Task Completion

63%

faster completion of core editorial tasks.

Guided publishing reduced hesitation and removed unnecessary decision points from everyday workflows.

Fewer Publishing Steps

fewer interactions required to publish content.

A single guided flow replaced scattered manual steps across disconnected tools.

Design Philosophy

What guided every decision

01

Clarity Over Density

Surface the most important information without overwhelming users with controls or data.

02

Roles Shape the Experience

Show each user the tools and actions relevant to their responsibilities.

03

Consistency Builds Confidence

Use predictable patterns across content creation, moderation, and publishing.

04

Design for Scale

Create flexible structures and reusable components that support more content, users, and languages.

Final Reflection

A clearer foundation for scalable publishing

Design Around Real Workflows

Understanding editorial responsibilities helped shape a more practical product structure.

Balance Innovation With Familiarity

AI features added value without disrupting established publishing habits.

Build Systems, Not Screens

Reusable patterns made the experience more consistent and easier to scale.

Connected Editorial Operations

The redesigned dashboard turned a fragmented process into one workflow with better visibility and clearer publishing controls.

Case Study

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Simplifying daily bakery operations in one workspace