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AI Content Assistant
Social Media Tool
5 months
2025
Overview
Social Media Tool is a mobile-first platform that helps creators manage and generate social media content effortlessly. The goal was to build an interface that combines AI-assisted creativity with seamless social media management allowing users to generate, schedule, and track content in one elegant, minimal app. The design transformed a complex prototype into a clean, intuitive experience powered by AI creativity and smart scheduling.
Discovery & Research
I began with in-depth user research to understand how solo creators and news curators manage their social media presence. Through interviews and workflow analysis, I uncovered recurring pain points around time-consuming scheduling and the complexity of existing tools. A competitive analysis revealed clear opportunities to improve AI integration, automation, and mobile usability.
User Personas & Journey Mapping
Based on research findings, I created three primary personas representing different user segments. Content creators looking for AI-generated media assets, small business owners seeking an easy-to-use platform with automation, and news publishers using AI-powered parsing for news curation.
User Flow
The user flow focuses on personalization, ease of use, and automated content generation, ensuring a seamless and efficient experience from onboarding to publishing.
Key Features
The app introduced key features including a personalized dashboard, an AI-powered calendar with best-time suggestions, a smart post editor with templates and image generation, and flexible publishing — all designed to simplify content creation and boost consistency.
To Be Continued...
This project is currently in the development phase, with core features actively being tested and refined. As the platform evolves, new updates, visuals, and insights will be added to reflect the latest progress. Stay tuned — more behind-the-scenes details and design iterations will be shared soon.
Get in Touch
Let's build something meaningful together
I'm always open to discussing new projects, creative ideas, or opportunities to be part of your vision. Drop me a line and let's start a conversation.
olga.simonovapro@gmail.com
© 2025 Olga Simonova. All rights reserved.
Overview
Social Media Tool is a mobile-first platform that helps creators manage and generate social media content effortlessly. The goal was to build an interface that combines AI-assisted creativity with seamless social media management allowing users to generate, schedule, and track content in one elegant, minimal app. The design transformed a complex prototype into a clean, intuitive experience powered by AI creativity and smart scheduling.
Discovery & Research
I began with in-depth user research to understand how solo creators and news curators manage their social media presence. Through interviews and workflow analysis, I uncovered recurring pain points around time-consuming scheduling and the complexity of existing tools. A competitive analysis revealed clear opportunities to improve AI integration, automation, and mobile usability.
User Personas & Journey Mapping
Based on research findings, I created three primary personas representing different user segments. Content creators looking for AI-generated media assets, small business owners seeking an easy-to-use platform with automation, and news publishers using AI-powered parsing for news curation.
User Flow
The user flow focuses on personalization, ease of use, and automated content generation, ensuring a seamless and efficient experience from onboarding to publishing.
Key Features
The app introduced key features including a personalized dashboard, an AI-powered calendar with best-time suggestions, a smart post editor with templates and image generation, and flexible publishing — all designed to simplify content creation and boost consistency.
To Be Continued...
This project is currently in the development phase, with core features actively being tested and refined. As the platform evolves, new updates, visuals, and insights will be added to reflect the latest progress. Stay tuned — more behind-the-scenes details and design iterations will be shared soon.
AI Content Assistant
Social Media Tool
5 months
2025
